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Videos
Using consumer/shopper insights to drive retail growth
What are the trends and challenges facing retail? Changing consumer / shopper needs means that retail needs to understand them in great detail.
Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Grant Wither
June 6, 2018
Videos
Innovation and China's opportunities
From "made in China" to "innovated in China", the key is to turn consumer insight into product innovation opportunities, which include three core steps: 1) Integrate the traditional qualitative research with design thinking. 2) Integrate consumer...
Catalogue: Asia Pacific 2017: Discoveries
Author: Chris Zhang
December 4, 2017
Videos
It takes many notes to make a symphony
We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms....
Catalogue: Congress 2017: Visionary
Author: Ritanbara Mundrey
November 27, 2017
Research papers
Bias: Three fingers pointing back!
This paper is a call to action to think about bias in a different way - by going back to basics. It is an outline about how to develop greater empathy from the beginning of a project to the end. Far from a touchy-feely or softâ ...
Catalogue: Global Qualitative 2017: Back to the future
Author: Katja E. Cahoon
November 10, 2017
Research papers
How to innovate within a mature category
Can online consumers contribute to market research about fragrance, if we can't digitally transmit scents yet? Short answer: yes, most certainly. The leading global designer of fragrances and flavours IFF and innovation research...
Catalogue: Global Qualitative 2017: Back to the future
Authors: Jose Santiago, Marieke Boers
Companies: Winkle, International Flavors & Fragrances (IFF)
October 9, 2017
Research papers
It takes many notes to make a symphony
We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms....
Catalogue: Congress 2017: Visionary
Author: Ritanbara Mundrey
August 24, 2017
Videos
How to integrate data from online surveys with social listening & analytics
Nowadays social listening and analytics is an integral part of market research and customer insights. Surveys alone are no longer adequate, or fully representative of how consumers perceive brands and products, unless they are shorter, faster, and...
Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Michalis Michael, Divya Radhakrishnan
Companies: Nielsen, DigitalMR Ltd
June 15, 2017
Videos
